Instagramming Architecture

Instagramming Architecture

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Using an aestheticising medium for telling the multi-layered story of Katendrecht, the context of this year's International Architecture Biennale Rotterdam.

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How well can you tell the story of a place through Instagram? We gave it a shot, as part of our role as critics-in-residence at the International Architecture Biennale Rotterdam 2016. It became a week-long takeover of the biennale’s Instagram account, in which we delved into the local context of this year’s IABR venue, right on Rotterdam’s urban frontier.

We tried to use an aestheticising medium to provide essential contextualisation: Instagram’s glorification of reality and its hashtag ecology can ideally help us reach new audiences for our perspectives on architecture. Architecture is by nature, and especially in today’s visual culture, perfect for shortsighted broadcasting.

As the posts mention however, we tried to show Katendrecht’s architecture not as design objects but as social, political and cultural signifiers in time; for the occasion through a pretty superficial medium. So yes, we also used juicy imagery to invite people to read our Insta-reflections on the area’s rich history, power dynamics, and urban evolution, as well as the more general cultures and politics of the city.

The following 15 Instagram posts trace the development of Katendrecht from its early days into the future and at the same time read as a micro-expression of Dutch planning history.

Built in 1884-94 as Bellevue but renamed Restaurant Belvédère in 1915, this building was a national jazz hotspot from the 1930s into WWII (then called ‘Negropalace Belvédère’). Afterwards it served as a cinema, a magicians theatre, a wrestling arena and a nightclub. It was slated for demolition since 1978. However, over the past decade it has re-emerged as a community venue. In 2009 it was largely destroyed by a fire but restored and run through joint effort from then on. Now called Verhalenhuis (Story House) Belvédère, it is a place for meeting, food, storytelling, and exhibition, all very locally rooted and promoting diversity. It calls itself a ‘home for immaterial heritage’. Not only is it a valuable piece of social infrastructure, Verhalenhuis Belvédère is also a stronghold in a wave of gentrification. The organisation managed to fight off real estate plans for fancy apartments by acquiring the building through an ingenious financial setup (based on crowdfunding and fiscally lucrative bonds). -- @iabr2016 Instagram takeover by @failedarchitecture: this week we’re exploring Rotterdam’s Katendrecht area (the spatial context of IABR–2016), examining this illustrious neighborhood from different angles by looking at its architecture not as design objects but as social, political and cultural signifiers in time. #katendrecht #rotterdam #iabr2016 #architecture #cities #architecturelovers #citylovers #cityscape #realestate #archidaily #history #monument #heritage #story #ww2 #jazz #theatre #nightclub #club #clubsocial #gentrification

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‘Creative, Culinary & Cultural’. These magical three C’s were at the heart of the redevelopment of ‘Deliplein’, Katendrecht’s small, centrally located square. In 2005, a long-term renovation of buildings as well as the square’s public space was initiated. The ‘dakdozen’ (‘rooftop boxes’ - the trespa top-ups we mentioned before) were replaced by stylish retreating roof systems and the boarded-up rental homes thoroughly renovated and sold on the market. The most remarkable aspect of the square’s renaissance was the successful attempt to attract ‘cool’ shops and restaurants, turning a neighborhood that was seen as quite problematic a few years back into a major destination in the city. A promotional bit of orange tape featuring the text ‘IABR-2016-The Next Economy’ has temporarily been added to the facades of many of the new, fancy stores, but has, interestingly, not been observed on the older and less fancy stores so far. -- @iabr2016 Instagram takeover by @failedarchitecture: this week we’re exploring Rotterdam’s Katendrecht area (the spatial context of IABR–2016), examining this illustrious neighborhood from different angles by looking at its architecture not as design objects but as social, political and cultural signifiers in time. #katendrecht #rotterdam #iabr #iabr2016 #architecture #cities #architecturelovers #citylovers #cityscape #realestate #archidaily #design #coffee #fashion #vintage #cafe #shopping #igersrotterdam #restaurant #hipster #urbanism #creative #culinary #cultural #lekker

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Looking at Rotterdam’s 1990s newness from Katendrecht’s ’Fenix Food Factory’, the heart of the city’s 2010s urban frontier. Although Bigness is a product of the 90s, most of the viagrarchitecture on Kop van Zuid was only completed after 2000. The new real estate frontline and its accompanied urbanism on Katendrecht is largely characterised by cultural, pop-up and artisanal functions, and of course food; the yupster vibe upping local cultural value, serving as lubricant for real estate business (particularly the lofty apartments that will soon hit the market). However, the developer Heijmans says it wants to give space for some of the current users in the redevelopment plans (such as Circus Rotjeknor, Fenix Food Factory and Codarts University of the Arts). Let’s see what happens - we’ll revisit in a few years time. -- @iabr2016 Instagram takeover by @failedarchitecture: this week we’re exploring Rotterdam’s Katendrecht area (the spatial context of IABR–2016), examining this illustrious neighborhood from different angles by looking at its architecture not as design objects but as social, political and cultural signifiers in time. #katendrecht #rotterdam #iabr #iabr2016 #architecture #cities #architecturelovers #citylovers #cityscape #realestate #archidaily #skyline #skyscraper #modernism #hipster #bottomup #popup #fashion #apartment #home #decoration #igersrotterdam #loft #creative #design #vintage #food #brewery #beer #urbanism @fenixfood

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The northern waterfront of Katendrecht (or “De Kaap” as it is branded) is today’s hotspot, in terms of go-to places and activities, as well as for its real estate investment potential. For some years now, the two colossal warehouses (Fenixloods I and II) have been activated with pop-up activities, startups and cultural gigs. IABR–2016 is currently happening in Fenixloods II, while warehouse number one has recently been stripped to its concrete bones - its redevelopment now in full swing. The area’s branding campaign (translating into “Can you handle De Kaap?”) is run by the municipality’s real estate guys. They've put up a big banner in front of the carcass showing what’s poppin’ these months, with IABR–2016 in a dubious line-up next to a 📻 vintage market, a 🍻 brewers festival and a 🍰 cheesecake festival. -- @iabr2016 Instagram takeover by @failedarchitecture: this week we’re exploring Rotterdam’s Katendrecht area (the spatial context of IABR–2016), examining this illustrious neighborhood from different angles by looking at its architecture not as design objects but as social, political and cultural signifiers in time. #katendrecht #rotterdam #iabr2016 #architecture #cities #architecturelovers #citylovers #cityscape #realestate #archidaily #concrete #advertising #marketing #branding #vintage #cheesecake #beer #brewery #design #hipster #skyline #skyscraper #fashion #apartment #house #home #warehouse #ruins

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After a decade of carefully inseminating Katendrecht with ‘creative, culinary and cultural’ micro-urbanism, now it’s time to cash. The old ‘Fenixloodsen’ warehouses on Katendrecht’s northern shores will be topped up with large chunks of real estate. The construction of these new ‘Fenixlofts’ has already started on Fenixloods I, and a branding campaign relying heavily on Katendrecht’s hipsterland amenities is paving the way for record sales. Developer @heijmansnl will be eager to do a similar trick on top of Fenixloods II, the venue of the IABR–2016. Inhabitants of the adjacent Deliplein have already vocalized their concerns about the arrival of Bigness on the peninsula, but in vain: Katendrecht has been in constant transformation since it was a sleepy village more than a century ago. -- This is the last post of @failedarchitecture’s Instagram takeover of @iabr2016. We’ve explored Rotterdam’s Katendrecht area (the spatial context of IABR–2016), examining this illustrious neighborhood from different angles by looking at its architecture not as design objects but as social, political and cultural signifiers in time. We hope to have given you some fresh perspectives, and we do recommend paying a visit to IABR-2016 and Katendrecht (beyond its most obvious destinations of course). Yours critically, @markminkjan & @rene_boer_ ✌🏼️ -- #katendrecht #rotterdam #iabr #iabr2016 #architecture #cities #architecturelovers #citylovers #cityscape #realestate #archidaily #fashion #render #rendering #advertising #investment #branding #design #apartment #home #house #construction #building #utopia #dream #facade

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This article was produced as part of Mark Minkjan and René Boer’s position as ‘critics-in-residence’ during the International Architecture Biennale Rotterdam 2016.

René Boer (1986) works as a curator, critic and researcher in the fields of architecture, urbanism, heritage and art. He is part of the Amsterdam-based Non-fiction collective, managing editor at Failed Architecture and affiliated with various urban social movements. Over the last few years, he has curated various exhibitions, public programmes and research projects, and has written for among others Volume, Harvard Design Magazine and Studio.
Mark Minkjan is an urban and architectural geographer. He is Editor-in-Chief at Failed Architecture and produces the Failed Architecture Podcast. He has written for publications including VICE, The Guardian and The Architectural Review. In 2016, Mark received a talent grant from the Dutch Creative Industries Fund to develop new forms of architecture criticism. He received the Geert Bekaert Award for architecture criticism in 2017 and curated the 2019 exhibition “The Right to Build: Self-build Between Dreams and Reality”. Mark currently teaches at Amsterdam's Academy of Architecture and Gerrit Rietveld Academy.
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